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Tag: Teads

Telco Altice to acquire video ad tech player Teads for $308M

3rd April 2017

Sector: Technology, Media

Another telco is buying an adtech firm — today it’s been confirmed that video ad player Teads is being acquired by Dutch telecom Altice, which has some 50 million fixed and mobile subscribers, the majority of whom are in the U.S. and France. Teads claims its global online video advertising marketplace has more than 1.2 billion unique visitors, including 720 million via mobile. Teads is being valued at €285 million (~$308 million) “on a cash and debt free basis” by Altice, with the purchase price subject to it meeting certain revenue targets in 2017. Seventy-five percent of the purchase price will be due at closing — with the remaining quarter becoming payable in early 2018, should targets be met. The pair say they are expecting the acquisition to close in mid-2017, following competition reviews. Teads offers so-called “outstream” video ad format — enabling ads to be displayed outside of a video stream, such as within any content on a webpage, thereby enabling publishers to house video ads without needing to produce their own video content to host the ad inventory. Its revenue grew by 44 percent in 2016 to an estimated €187.7 million. The French company was founded back in 2011, and despite previously talking up the prospect of an IPO, Teads has remained private, while making some acquisitions of its own. It also merged with another adtech firm, Ebuzzing, in 2014. As noted above, there’s a growing trend of telcos going shopping for adtech firms — not least TechCrunch’s parent company AOL’s parent Verizon, which is also in the process of closing in on Yahoo‘s adtech.
Altice and Teads say the acquisition rationale is the strategic combination of their assets — citing, for example, the advantage of being able to link Altice’s “unique first party data-sets” (aka the personal data of the 50 million subscribers to its broadband and mobile services) with Teads’ “relationships with 94 of the top 100 advertisers globally” and “partnerships with 500+ premium publishers globally and 8,000 vertically specialized publishers.” In simpler terms, this is about telcos monetizing knowledge of their vast user-bases by finding ways to benefit from serving them targeted premium advertising — and in the U.S. now encouraged by President Trump’s new FCC chairman pick, Ajit Pai, who is a fan of very-light-touch regulation (versus the prior FCC chairman’s intent to expand broadband privacy rules). Commenting in a statement, Michel Combes, CEO of Altice, said: “There is significant incremental value to be generated from our assets. Teads, a powerful business in itself, with major presence in Altice footprint notably in the U.S. and France, will enable us to offer a truly unique value proposition to brands and agencies on the one hand and the media industry, programmers and distributors on the other. It is that value proposition — data-driven, measurable and multiscreen — which will enable us to significantly grow our advertising business. We are very excited to partner with Pierre, Bertrand and their talented team.” While Pierre Chappaz, founder and executive chairman of Teads, added: “Since our inception we have strived to offer our clients with superior advertising solutions based on measurable performance and technological innovation. As part of Altice, we will be able to offer even more tailored, data-driven solutions and take our value proposition from the digital world to a multiscreen platform, which includes TV, digital, mobile and tablets.” Altice’s stock was trading up 1.45 percent following the announcement. Source

Teads Announces $200 Million Revenue

21st February 2017

Sector: Technology, Media

Growth driven by Mobile and Programmatic
  • Revenue of $200 Million
  • 39% Organic Year-Over-Year Growth
  • Mobile Now Reaches 55% of Revenue and Programmatic 35%
NEW YORK and LONDON   Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, today announced record results for 2016, reporting a revenue of $200 million representing a 39% organic growth year-over-year (YOY). In Euros, the Luxembourg headquartered company registered 45% YOY growth. The company was EBITDA-positive for the fourth year in a row. Bertrand Quesada, CEO,  said,2016 was the year when outstream became mainstream. The outstream video advertising format that we have pioneered in Europe since 2012 has been adopted by the most prestigious publishers globally – the likes of Time Inc., CondeNast, Washington, Business Insider, and their European counterparts including The Daily Mail, The Telegraph, Trinity Mirror, Der Spiegel, Axel Springer, Le Monde, Le Figaro and many, many others. Its potential is bigger than pre-roll, as it opens up an unprecedented opportunity for monetizing publishers’ mobile traffic.” Massive mobile video inventory Thanks to the availability of its inRead video technology for all mobile web environments, including Google AMP and Facebook Instant Articles, and in-App, Teads’ reach has grown to 1.2 billion monthly unique visitors, including 720 million on mobile. According to Comscore, Teads global reach is ahead of AOL, Adap.tv, Yahoo! Brightroll, Adobe, Tubemogul and Bertelsman SpotX, and in many countries, including the US, its potential reach (deduplicated reach of its publishers) is even larger than YouTube and Facebook. Pierre Chappaz, Executive Chairman commented:Outstream is a game changer in the programmatic world, because it provides quality at scale. Teads is offering the highest quality inventory to programmatic buyers globally, and this is fuelling the exponential growth of our programmatic revenue.” About Teads Teads, founded in 2011, is the inventor of outstream video advertising and No. 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales forces, or third parties. Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before. Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on its clients behalf using its platform. Teads has a team of over 500 employees, 100 of whom are on the innovation team, across 27 offices in 21 countries. Source

Video ad company Teads acquires Brainient

17th November 2016

Sector: Technology, Data

Teads, the video ad company that last month raised $47 million in debt financing in order to go on a buying spree of other adtech startups, is staying true to its word. Today it’s announcing the acquisition of UK and Romania-based Brainient, the interactive video ad startup founded by Emi Gal, who has been a fixture of the London tech scene for almost as long as I’ve been reporting on it. Founded in 2009, Brainient and its smart Romanian engineering team hit on the idea of increasing the engagement and performance of online video adverts by making them more personalised and interactive. The former refers to way Brainient-powered ads can tap into any data source to allow the ads served to match a user’s profile and preferences — including socio-demo, geolocation, screen used, time of the day, weather (or basically any other type of contextual data) — while the latter includes things like making video ads ‘shoppable’ or the ability to submit an in-video form to request further information about a product. The Brainient studio is a suite of tools that takes care of the heavy lifting to make these kind of interactive and data-driven video ads, including ensuring they can easily be reconfigured to work across formats and devices and they are compatible with the disparate video ad networks and publisher properties. And it’s here where Teads’ acquisition of Brainient comes into play. Bertrand Quesada, CEO of Teads, told me in a call that the plan is to be able to offer the newly-named Teads Studio to the company’s existing customers for free, in order to increase the ROI of the Teads video ad proposition. That’s because the European company specialises in so-called “outstream” ads: video ads that reside outside of video content, such as placed in an article between two paragraphs of text. These already potentially perform better than traditional video pre-rolls and by making the ads themselves data-infused and interactive, the idea is to not only enable Teads’ customers to innovate around where video ads are placed and how they are delivered but also within the creative itself. Brainient has always claimed that its interactive video ads perform better than standard ones. In a call with Brainient’s Gal, he sounded upbeat about the exit, although both he and Quesada declined to reveal terms of the deal. Brainient had raised around $4 million in total funding, including a $1.8 million Series A in 2012 led by Prague-based Credo Ventures with participation from Atlas Venture, Estag Capital, Sherry Coutu, and Dave McClure’s 500 Startups. A source close to one of Brainient’s investors also told me they were very happy with the return the startup’s exit has produced and they wouldn’t hesitate backing Gal a second time, should he ever go on to start another company. Separately, another source told me that the startup had previously fielded offers of around $10-12 million, so make of that what you will. I also understand that although Gal and Brainient’s other co-founder and CTO Andrei Baragan were the startup’s largest shareholders, they no longer held a majority stake. Meanwhile, Gal tells me he’ll be relocating to New York City to help Teads Studio sell more into the U.S. market (something he said he needed to do urgently as far back as 2012!) and that this was always the plan once Brainient felt it had become a leader in Europe. He also says that with Teads’ resources, Brainient plans to double the size of its engineering team in Romania and continue to iterate the product. Source