TempoCap portfolio company, Synthesio, the leading social intelligence suite, has been named a leader in The Forrester Wave™: Social Listening Platforms, Q3 2018 Report.
Forrester identified and reviewed the most significant Social Listening Platforms in the marketplace, and Synthesio received the top scores for the Data Sources and Pricing Strategy criteria, being named a ‘Leader’.
The report states: “Synthesio consistently delivers the essentials for a social listening platform and is a sound choice for brands.”
Synthesio Co-Founder and CEO, Loic Moisand, comments:
“Everyone in our industry eagerly awaits for this report to be published, as we believe it truly sets apart vendors with the strongest product and strategy in the social listening market. It’s a true honor that we were named a Leader in this report.
Since it was founded in 2006, Synthesio has been providing brands and agencies around the world social listening tools and audience insights to measure the impact of social and mainstream media. The company has offices in New York, Paris, London, Singapore and Brussels.
What is social listening?
Social listening differs from social monitoring, which tracks mentions and comments about your brand on social channels. Social listening allows you to:
- Track overall brand health
- Create content your audience craves
- Generate ideas for marketing campaigns
- Improve your customer experience
- Drive strategic product decisions
The key difference is that with monitoring, you’re compiling a list of social media engagement instances with the intention of taking immediate action (replying, liking, or passing over to sales/customer support). With listening you are analyzing the bigger picture behind the conversations, allowing you to integrate your learnings into your social strategy.
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