NEW YORK and LONDON Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, today announced record results for 2016, reporting a revenue of $200 million representing a 39% organic growth year-over-year (YOY). In Euros, the Luxembourg headquartered company registered 45% YOY growth. The company was EBITDA-positive for the fourth year in a row.
Bertrand Quesada, CEO, said, “2016 was the year when outstream became mainstream. The outstream video advertising format that we have pioneered in Europe since 2012 has been adopted by the most prestigious publishers globally – the likes of Time Inc., CondeNast, Washington, Business Insider, and their European counterparts including The Daily Mail, The Telegraph, Trinity Mirror, Der Spiegel, Axel Springer, Le Monde, Le Figaro and many, many others. Its potential is bigger than pre-roll, as it opens up an unprecedented opportunity for monetizing publishers’ mobile traffic.”
Massive mobile video inventory
Thanks to the availability of its inRead video technology for all mobile web environments, including Google AMP and Facebook Instant Articles, and in-App, Teads’ reach has grown to 1.2 billion monthly unique visitors, including 720 million on mobile. According to Comscore, Teads global reach is ahead of AOL, Adap.tv, Yahoo! Brightroll, Adobe, Tubemogul and Bertelsman SpotX, and in many countries, including the US, its potential reach (deduplicated reach of its publishers) is even larger than YouTube and Facebook.
Pierre Chappaz, Executive Chairman commented: “Outstream is a game changer in the programmatic world, because it provides quality at scale. Teads is offering the highest quality inventory to programmatic buyers globally, and this is fuelling the exponential growth of our programmatic revenue.”
Teads, founded in 2011, is the inventor of outstream video advertising and No. 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales forces, or third parties.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on its clients behalf using its platform.
Teads has a team of over 500 employees, 100 of whom are on the innovation team, across 27 offices in 21 countries.
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