Why fashion brands are flocking to Depop
Fashion brands are appealing to Gen Z shoppers by setting up shop on Depop.
Studs, the young DTC brand known for piercing the cool girls of Instagram, started selling earrings via a brand shop on Tuesday. On the same day, high-fashion brand Rodarte announced its own presence on the platform. And Anna Sui launched a shop featuring styles from its archive on August 19.
Fashion brands are increasingly taking to resale platforms, both to compensate for the current lack of physical sales channels and to minimize losses on excess inventory. In doing so, they’re also getting in on the sustainability conversation at a time when brands’ processes are under a microscope.
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