Va-va vintage – the rise and rise of resale

27 October, 2020

Expected to be worth $50bn by 2023, the pre-loved market deserves a second look.

“Depop connects intrinsically to this nostalgia. Founded in Italy in 2011 and now based in London, it is favoured by teenagers and early twentysomethings as a combination of social media and sales platform. Goods sold on here run the gamut from Dior logo denims and Vivienne Westwood corsets – recently popularised by Megan Thee Stallion, Bella Hadid and FKA Twigs – to high-street or even label-less pieces, often sourced from charity or thrift stores. Its unifying factor is the youthfulness of taste. There are also dozens of lookalikes offered, for far less than the multiple thousands Westwood can command. Accessibility on Depop is key: rather than hundreds, sellers usually list items for five or tens of pounds.”

Read more here: Financial Times

Source: Financial Times

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