Exciting news as our portfolio company, Launchmetrics today announces its Beauty Content Killers campaign, which spotlights diversity and inclusivity in beauty advertising.
“We’re here to share the success stories and prove that brands can be key voices when it comes to these conversations,” Alison Bringé, chief marketing officer of the data research and insights company, told WWD. “When we look at the media impact value these brands were able to drive, it’s no longer just the job of the media or influencers to tell these stories or to be a platform or a vehicle to share these stories. Brands can yield a lot of buzz.
Beauty Content Killers begins today, highlighting Sephora’s The Unlimited Power of Beauty campaign and Valentino’s Voce Viva fragrance campaign, on a Launchmetrics.com microsite. Two more will be highlighted per day on April 12, 19, 26 and May 3, for a total of 10 campaigns that were launched in 2020 from around the world.
The Unlimited Power of Beauty campaign includes videos in various languages, stills and user-generated content. Launchmetrics analysed data from it between Feb. 1 and March 17, 2020.
Read more: Yahoo
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