LaunchMetrics Report: How Beauty Brands can Maximise Return on Fashion Week Investment

27 April, 2022

Fascinating data and insights from our portfolio company Launchmetrics on the battle of the brands at Milan Fashion Week!

Gucci took the lead in the Beauty battle, generating $554K MIV®.

They did it by employing a cross-product approach by posting beauty-related content on its own fashion account, successfully engaging with its core loyal fan base and hence generating 68% of its MIV® via Owned Media.

Launchmetrics recent report shares how beauty brands can increase ROI during fashion week!

Read more: LaunchMetrics

Source: LaunchMetrics

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