Fascinating data and insights from our portfolio company Launchmetrics on the battle of the brands at Milan Fashion Week!
Gucci took the lead in the Beauty battle, generating $554K MIV®.
They did it by employing a cross-product approach by posting beauty-related content on its own fashion account, successfully engaging with its core loyal fan base and hence generating 68% of its MIV® via Owned Media.
Launchmetrics recent report shares how beauty brands can increase ROI during fashion week!
Read more: LaunchMetrics
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